The Company
From La Calçotada to The Onion Guy
La Calçotada was never meant to be just an online shop.
It was phase one of a broader vision:
to build a platform that helps real food traditions travel globally, sustainably, and profitably.
Over several years, calçots and calçotadas allowed us to test, measure, and prove what the future of food experiences can look like.
What we validated
A Catalan unicorn product can scale
Calçots represent a €200M seasonal market in Catalonia alone — and they showed clear demand across Europe.
Restaurants benefit from food-experience hosting
With our operational guidelines and technology, restaurants hosted large experiences with:
- higher revenue
- zero food waste
- optimised use of quiet hours
People want authentic, communal experiences
Not another delivery.
Not another booking tool.
But something real: eating together.
FEaaS works
We validated the FEaaS model (Food Experience as a Service) through:
- 100% online, 100% pre-paid bookings
- scalable food preparation processes
- community-driven experiences
Why it matters
Food is the original social network — and we’re losing it.
The industry today prioritizes speed, isolation, and convenience over culture and community.
People want to reconnect.
Restaurants need better economics.
Local traditions deserve a global stage.
The Evolution: The Onion Guy
The Onion Guy is the next chapter — a platform that:
- Coordinates bookings, menus, preparation, and seating
- Connects restaurants with new high-value experiences
- Reduces waste through precise demand prediction
- Makes food traditions accessible anywhere
- Strengthens communities through shared eating
This is not a food-delivery app.
It’s the operating system of food experiences.
Join the mission
We are opening our Founding Member round, a community-driven way to fund the platform and let early supporters own a piece of the future of food culture.